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There are so many ways a well conceived, comprehensive marketing program with Proflix can work for you in the marketing efforts of your brand. We’ll help you develop a plan that drives the message of your brand effectively into the psyche of your target audience creating the results you demand. Proflix is powerful. It’s engaging. It’s captivating. And it can work for you.
See below for more innovative ideas on how Proflix can work for you, as well as how companies like Sega, Nike, LandRover, ESPN, charity Children On The Edge, and others have used Proflix as part of their campaigns.
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Product Launches
Proflix won't get thrown away like other promotional material and is the perfect medium to launch a new product or event. Companies such as Warner Brothers, Nike, and adidas have used Proflix to launch movies to shoes to websites!! |
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Company, Product, Service Information
With up to 78 pages of information, you can include as much as you need about your company, product range, service or any other information you want to convey to your audience. Land Rover used Proflix to provide technical and service information about its LR3 vehicle, while Mastercard used it to provide service information. |
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Instruction and Education
From Golf to Road Safety to Children in Africa. No other product can relay important information like Proflix can. Charity Children On The Edge used Proflix as part of an awareness and Fund Raising Campaign. Selling Proflix Keyrings enabled them to deliver their message to the wider community, while at the same time generating much needed funds to continue their essential work. A call to action within the Proflix, asking people to donate via text raised even more money. Press Release |
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Coupons and Incetives
Every Proflix can have tear out coupons driving your audience directly to a product at retail, or attracting new customers and providing trackable and tangible results to your campaign. Off the back of the success of their first campaign, Nike used Proflix for the launch of their new ball, the Tunelito. This time they used Proflix to directly generate sales by including the following strapline on the back cover:
"Bring this into any WSS, Team LA, Niky's Sports or Niketown LA to receive your free mini-skills ball and OLE, LA! DVD"
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Point of Sale Marketing and Product Premium
Used as a product hangtag or inbox promotion, Proflix can can promote a product rnage containing specific information about the product as well as information on other products in the line. Why not include product features, tips and tricks, care instructions, action footage and trivia, interviews. Sega gave away a Full Auto Proflix with every X-box 360 sold through sponsored outlets. Each Proflix included Tips and Tricks on laying the game. |
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Collector Series, Interviews, and Trivia
Why stop at one?!! Compiling a Collector Series encourages your audience to complete the set, and even trade Proflix. Include interviews and trivia about your favourite sports stars, sporintg events, or any items of interest. ESPN created a Collectors set of Proflix in conjunction with the launch their new TV channel throughout Europe. These proved so popular that they were even being traded on Ebay! Press Release |
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